In late-2020, Insomniac began a residency of drive-in "Park 'N Rave" concerts at the NOS Events Center in San Bernardino, and announced a "drive-through audiovisual experience" event known as the "Electric Mile" at Santa Anita Park-featuring installations separated into "worlds" inspired by its main festival brands. In response to the COVID-19 pandemic (which resulted in the postponement of all of its in-person festivals), Insomniac began to stream a rotation of sets from previous editions of its festivals on its YouTube and Twitch channels under the "Insomniac Rewind" banner, and live "virtual" festivals. In July 2019, Insomniac acquired a majority stake in Miami's Club Space nightclub. The event returned from a one-year hiatus in 2020 with a revamped production, carrying artistic aspects of other Insomniac festivals. In June 2019, Insomniac acquired a controlling stake in Soundslinger, LLC, the organizer of the Okeechobee Music & Arts Festival. In May 2019, Insomniac partnered with Dash Radio as its flagship station. In the summer of 2018, Insomniac Radio launched on SiriusXM. Electric Area was later replaced by Diplo's Revolution in 2018. In August 2015, Rotella announced his new radio show, Night Owl Radio, on SiriusXM's Electric Area. While specifics of the deal were not revealed, Rotella emphasized the deal was not an acquisition. In June 2013, Insomniac announced a number of partnerships, including one with Dick Clark Productions to produce a dance music awards show, and a "creative partnership" with Live Nation that would give Insomniac access to Live Nation's resources, while leaving them creative control over their events. Insomniac has been described as placing a larger emphasis on fan experiences over profits and ticket sales, with Rotella having argued that music festivals did not require "big acts who sell out arenas" (going as far as to praising Burning Man for being an "event by the people for the people" where "the organizers just provide an open space" and "people go all out"). In 2018, Insomniac took its A&R and distribution operations in-house as Insomniac Music Group. In 2014, Insomniac introduced a co-branded EDM record label known as Insomniac Records, initially in partnership with Interscope Geffen A&M. It then acquired Miami's Club Space in 2019. Insomniac is also involved in the operation of three Los Angeles nightclubs- Create (in partnership with SBE, built on the site of the former Vanguard Hollywood), Exchange L.A., and the underground warehouse Factory 93, located at 1756 Naud Street. The company also owns a stake in the Okeechobee Music & Arts Festival. Founded by Pasquale Rotella, it is the organizer of various music festivals, including its flagship electronic music festival Electric Daisy Carnival (EDC) in Las Vegas.Īlongside EDC, Insomniac runs the electronic music events Beyond Wonderland and Nocturnal Wonderland, as well as drum and bass and dubstep-oriented events under the brand Bassrush, hardstyle events under the brand Basscon, and trance events under the brand Dreamstate. Insomniac (formerly Insomniac Events) is an American electronic music event promoter and music distributor. Insomniac Records, Insomniac Radio, Bassrush, Basscon, Dreamstate, Hard (music festival), Audiotistic Music Festival, Factory 93
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